Digital Marketing

Digital marketing offers incredibly useful tools for small businesses looking to expand their reach online, and with the right strategies you can stand out from the competition. When it comes to digital marketing, we do our research to find strategies that will work based on your specific business goals… without trying to sell you on all the other stuff. We take the time to learn about your business and your goals, research your competition to see what tools they are using, and map out a plan to set you up for success – giving you the option on where to go from there.

google ads setup
bing advertising setup
meta advertising campaign setup
advertising on facebook
advertising on instagram
linkedin advertising setup
youtube advertising setup
advertising on x platform
advertising on yelp
advertising on nextdoor
advertising on angies list
mail chimp email marketing strategies
constant contact email marketing strategies

Our Digital Marketing Tools

  • Search Engine Optimization (SEO)

    Search Engine Optimization (SEO) is the practice of improving a website’s visibility on search engine results pages (SERPs) in order to attract more organic (non-paid) traffic. In simpler terms, it’s the process of optimizing your website so that search engines like Google can find, understand, and rank it higher for relevant searches. You can think of it as a point system... the more points you have, the higher your website ranks on search engines. We do the research and stay up-to-date on search engine algorithms, to put together an actual strategy to maximize your SEO.

  • Pay-Per-Click Advertising (PPC)

    Pay-per-click (PPC) advertising is a way to get visitors to your website by paying for them, instead of relying on organic methods like SEO. The most common platforms for PPC are search engines like Google (Google Ads) and social media sites like Facebook and Instagram, where businesses create ads and bid to have them shown to the right audience.

  • Social Media Advertising

    Social media advertising is the use of social media platforms (like Facebook, Instagram, X, LinkedIn, TikTok, etc.) to promote a brand, product, or service. It involves creating paid advertisements that appear in users’ feeds, stories, or other areas within the platform. The goal is to reach a targeted audience based on factors like demographics, interests, behaviors, and location.

  • Email Marketing

    Email marketing is the practice of sending targeted emails to a group of people (typically customers or potential customers) with the goal of promoting products, services, or building relationships. It’s one of the most direct ways to communicate with your audience and can be used for a variety of purposes. We work with email marketing platforms like MailChimp, Constant Contact and more, from creating your account, to setting up and dialing your email campaigns. Need help setting up a business email? We can help with that as well!

  • Profile Optimization

    Social Profiles and Business Listings are often an overlooked aspect of digital marketing and SEO. By themselves, these profiles might not seem to make a difference to your business, but they DO help to improve your overall rank on search engine results by providing backlinks to your site and helping establish your website's "authority" online. We can show you which platforms will provide the most benefit to you and your business, and optimize these pages to help boost your overall online presence.

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